Meldon Law Featured in The Florida Bar News – UF MASCOTS ARE NOT ‘CELEBRITIES’ WHEN IT COMES TO LAWYER ADVERTISING

UF mascots “Albert” and “Alberta” alligators may be Florida icons, but they aren’t “celebrities” — at least not as defined by Bar advertising rules.

That was a Board of Governors recommendation at a July 23 meeting on Miami Beach.

With out-of-state member Brian Burgoon abstaining, the board voted to approve a Board Review Committee on Professional Ethics recommendation that a law firm’s proposed use of the mascots in television ads is permissible.

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