This is a very good question and one that is extremely relevant to everyone's safety on the road in this day and age! 
 Inattention blindness is a term coined by two researchers in the 90's that is used to describe the phenomena when people do not see objects that are right in front of them, in plain sight, their mind is unable to register them.  It is sometimes called perceptual blindness.  It has been proven by many studies that humans only have a limited capacity to pay attention to all details in their visual field when their mind is focused on something else; even when they think they are fully paying attention to the details.  Please see the below links for some examples.  You may be surprised to know that illusionists have taken advantage of this human characteristic for many years.  
 Yes, inattention blindness can be dangerous for pedestrians, bikers, cyclists, and drivers a like, especially when everyday 21 st  century gadgets such as cell phones, MP3 players, etc,  are involved. These distractions preoccupy people's minds and they mentally cannot register what they see.  Many do not realize how much easier people can wander off course if they are distracted-whether on the road, in a bike lane, or on a sidewalk.  
 As a personal injury lawyer, my suggestion is, if you are going to multitask, avoid doing it while driving or while walking on a busy street. Do not put yourself nor another driver or pedestrian at risk!  That gorilla on the court could be an important piece of information required for everyone on or near the road to get home safely. 
 For more information: 
  Gorilla in Court   
  Test Your Awareness: Do The Test  
  Driving Distractions 101    Walking + Distracted Gadgets Don't Mix

Frequently Asked Questions

 


Q: What is "inattention blindness" and can it be dangerous?

A:

This is a very good question and one that is extremely relevant to everyone's safety on the road in this day and age!

Inattention blindness is a term coined by two researchers in the 90's that is used to describe the phenomena when people do not see objects that are right in front of them, in plain sight, their mind is unable to register them.  It is sometimes called perceptual blindness.  It has been proven by many studies that humans only have a limited capacity to pay attention to all details in their visual field when their mind is focused on something else; even when they think they are fully paying attention to the details.  Please see the below links for some examples.  You may be surprised to know that illusionists have taken advantage of this human characteristic for many years. 

Yes, inattention blindness can be dangerous for pedestrians, bikers, cyclists, and drivers a like, especially when everyday 21st century gadgets such as cell phones, MP3 players, etc,  are involved. These distractions preoccupy people's minds and they mentally cannot register what they see.  Many do not realize how much easier people can wander off course if they are distracted-whether on the road, in a bike lane, or on a sidewalk. 

As a personal injury lawyer, my suggestion is, if you are going to multitask, avoid doing it while driving or while walking on a busy street. Do not put yourself nor another driver or pedestrian at risk!  That "gorilla on the court" could be an important piece of information required for everyone on or near the road to get home safely.

For more information:

Gorilla in Court 

Test Your Awareness: Do The Test

Driving Distractions 101

Walking + Distracted Gadgets Don't Mix



Accident attorney, Jeffrey Meldon, strongly believes that public education is the first step in the prevention of and/or recovery from a serious accident. 

He and his Office take pride in their work, and in results they get for their clients.
  

The Law Office of Jeffrey Meldon and Associates is a regional law firm that is located in Gainesville, Florida. They are personal injury lawyers, litigators and trial lawyers that have been working to get accident victims the justice they deserve for over 37 years throughout North Florida and all over Florida. Accidents involving a car crash, truck wreck, and motorcycle, bicycle, or pedestrian accidents, dog bites, slip and falls and medical malpractice are all included in their practice as accident attorneys.

They have been proudly representing injured victims in Gainesville, Ocala, Lake City, Inverness, Daytona Beach, Dunnellon, Palatka, The Villages, and the counties of Alachua, Marion, Columbia, Citrus, Volusia, Sumter, Putnam  and the entire North and Central Florida since 1971.

For more information on how they can help you, or any other question you may have, feel free to contact their office at 1 800 373 8000

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Jeffrey Meldon & Associates, PA
703 North Main Street
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Gainesville, FL 32601
Phone: (352) 373-8000
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